Meet our founder, read our core mission, and see how we structure our services with full license transparency.
Hi — I'm Artak Avetisyan, founder of Smart Choice Solar.
I didn't come from the solar industry. I came from technology and automation, where I spent years building systems that make businesses faster and more transparent. When I looked at how solar gets sold in California — high-pressure reps, inflated promises, and companies that disappear after the contract — I knew it could be done better.
So I built Smart Choice Solar around three things: tell the truth about the numbers, design every system specifically for your roof, and stand behind it with manufacturer-backed equipment from Qcells and licensed, certified local installers.
— Artak
We're not here to sell you a panel. We're here to lower your bill with a system designed for your actual roof, installed by licensed professionals, and explained in plain English.
We design your solar layout, perform electrical engineering modeling, analyze financial savings options, and manage your project end-to-end. We take you by the hand and never leave you to handle municipal departments or electrical inspectors alone.
The physical, structural installations on your roof and garage are completed by our certified, C-10 licensed installation partner contractors via Axia by Qcells. You always know exactly who is performing each task.
Smart Choice Academy LLC · California HIS License #165265 SP · Burbank, CA. We put our license number right here because you deserve to know exactly who you're working with.
No phone pressure. Just a clean design video, plain-English finance breakdown, and a layout made for your specific roof shape.